Audience Insights Strategist

US-NY-New York | US-IL
3 months ago
Job ID


FMG is looking for an Audience Insights Strategist to work alongside our creative, analytics and strategy teams to bring an idea to life through data . As an Audience Insights Strategist you will work on behalf of some of the most iconic brands in publishing like Gizmodo, Deadspin, Jezebel, Kotaku, Lifehacker, Jalopnik, The Onion, A.V. Club, ClickHole, The Root, Fusion and more. We are looking for a storyteller, someone who understands FMG readers, agency needs and how to turn indices into interesting. 




  • Focus on both presale and proposal insights, audience understanding and case studies
  • Ability to use data to glean insights 
  • Sell an idea through the power of data and audience
  • Tell a story about FMG readers that aligns to client criteria
  • Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling)
  • Communicate complex concepts to nontechnical audiences
  • Evaluate new and current data partners and new approaches for highest quality results
  • Communicate opportunities, learnings and recommendations with authority and credibility
  • Design eye-catching keynote slides to bring this story to life
  • Work alongside strategy, analytics and creative teams to bring an idea to life through insights



  • 4+ years experience at a media or creative agency in a similar role
  • Understand media landscape and how to sell an idea with the power of data
  • Efficient, self-starter, big picture thinker 
  • An eye for design and visual story telling
  • Demonstrated ability to work with large data sets
  • Experience with multiple methodological approaches for consumer, media and brand insight
  • Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI
  • Strong oral and written communication skills
  • Ability to work independently and manage time efficiently
  • Proficient in: Comscore, Excel, @Plan, eMarketer, Keynote, Photoshop and general Googling for insights


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