Digital Analyst

US-NY-New York
7 months ago
Job ID
2017-1629

Overview

 

Fusion Media Group (FMG) is the publisher of the web’s most widely read media brands, which include A.V. Club, ClickHole, Deadspin, Fusion, Gizmodo, Jalopnik, Jezebel, Kotaku, Lifehacker, The Onion, and The Root, reaching over 90MM unique visitors a month.

 

 

About The Role

 

Fusion Media Group is seeking a Digital Analyst to support the company’s digital analytics & insights department. The Digital Analyst will provide reporting and insights to multiple aspects of the business, fusing consumer analytics, behavioral data, business KPIs, and advertising metrics/data into actionable recommendations for business, editorial and product teams. This position reports to the Digital Analytics Manager.

 

 

Responsibilities

 

  • Create and maintain key weekly, monthly and special reports, dashboards and analysis using Google Analytics and other audience data capturing tools
  • Analyze and manipulate data to create presentations full of insights and well-crafted recommendations to help inform business strategy and improve web and social user experience
  • Respond to ad hoc requests from editorial, product, and audience development teams to help understand usage patterns and behavior
  • Assist the ad sales team and marketing teams with requests for information on Fusion’s audience
  • Assist with analytics implementation QA, documentation, and optimization
  • Find new ways and processes to gather data, analyze information and deliver usable findings to teams across the organization

 

 

Qualifications

 

  • Bachelor’s degree; major in business, finance, mathematics, or statistics preferred but all are considered
  • 0-2 years of experience with web analytics, preferably at a publisher or digital newsroom
  • Positive, results-oriented self starter with the ability to interact effectively across multiple teams and senior management
  • Ability to analyze raw data, identify trend drivers, draw conclusions and summarize actionable recommendations
  • Familiarity with Website Analytics (e.g. Google Analytics, Adobe Site Catalyst)
  • Extremely detail-oriented and meticulously organized, comfortable aggregating and manipulating large data from multiple channels and sources
  • Ability to analyze raw data, identify trend drivers, draw conclusions and summarize actionable recommendations
  • Familiarity with third-party research tools (e.g. comScore,) and industry knowledge of measurement data sources
  • Knowledge of online and social media metrics and third party reporting tools a plus (e.g. Chartbeat, Facebook Insights, YouTube Analytics)
  • Advanced Excel and data visualization skills is a must

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